Vinnie Jones Drops the F-Bomb, Dances Around the House for a German Mattress Brand

As you might recall, Muun is the German mattress retailer that caused a stir with its 2016 campaign featuring Frank Künster, a hirsute, 300-pound bouncer who posed (more or less tastefully) nude to illustrate the tagline, “German Softness.”

For its latest campaign, “Choose Your Comfort,” the marketer casts former English soccer star, tough-guy actor and real-life bad boy Vinnie Jones in the 90-second spot below. Shot in the sumptuous, unconventional Los